Genesis Advtg & Puretech Digital merge

MUMBAI: Genesis Advertising and Puretech Digital have merged to form one group entity, Genesis Group. The merger, through a mix of cash and stock, will allow the group to offer its clients a wider suite of both traditional and digital advertising and marketing services. “We tried digital business but did not make much headway.We do brand, strategy, creativity, activation while Puretech has expertise indigital media, growth marketing, influencer marketing,” said Ujjal Sinha, founder and MD of Genesis.Genesis, which was founded in 1988 and has a strong presence in the east, will absorb all employees of Puretech and the combined entity will house more than 450 employees. Puretech started out of Mumbai in 2004 as a web development agency and has over the years grown to a digital agency. “Today we live in two India — physical and digital. Comprehensive solutions is the need of the hour and the coming together of Genesis and Puretech will equip us to provide precisely such solutions,” said Prashant Deorah, founder and CEO at Puretech.